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 Our History
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In 1936, Bruce Reinecker and Eldon Rothgeb brought their “School Photography of Distinction” to one-room schoolhouses throughout rural Minnesota. With $500 in startup money, the two hopeful and ambitious young men poured their skill and talent into a company they named National School Studios. Little more than a decade later, National School Studios had become the largest school photography firm in the country.
As its customers began placing more importance on the emotional aspects of its products, and as the company grew with broader product offerings, it decided on a name change. In 1984, the company known as “National School Studios” became “Lifetouch,” a photography company proud of its ability to touch lives through pictures.
Throughout the years, Lifetouch has achieved recognition for being an innovator in the photography industry. Some highlights include:
| 1948 |
Introduced the first 5x7 enlargement in schools |
| 1955 |
Introduced colour portraits |
| 1968 |
Introduced the 8x10 enlargement and school portrait sales nearly double as a result |
| 1977 |
Bruce Reinecker transferred 100% of the company’s ownership to the employees |
| 1980 |
Created the Micro Z camera and revolutionized the school portrait industry |
| 1984 |
National School Studios becomes Lifetouch |
| 1990s |
Lifetouch leverages digital technology to further increase speed and efficiency |
| 1992 |
Lifetouch came to Canada with the Micro Z camera technology |
| 1994 |
Lifetouch demonstrates it commitment to Canada by purchasing Winnipeg Photo |
| 2001 |
First 100% digital Lifetouch school lab in Canada
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